PRESS RELEASE
Tide Rises for Unifiedroot as TLD Marketplace Matures
Amsterdam, __ February 2012 – Unifiedroot, a privately held technology company based in Amsterdam, finds itself well positioned as the new Top-Level Domain (TLD) marketplace heats up. Now that ICANN has opened their TLD application process businesses are scrambling to find a strategy in this new arena. Unifiedroot, with their own independent root server system, is recognized as the only viable alternative to ICANN for businesses looking to secure a TLD of their own.
“We are delighted with the inquiries we are receiving from companies I can only describe as trailblazers.” says Erik Seeboldt, Managing Director of Unifiedroot, “I think we have found our niche with companies that have innovative business plans for TLDs that are time sensitive as well as those with budgets more in tune with supporting marketing and promotion rather than costly application / registration fees.”
Under the Hood
Unifiedroot is ready to go for companies that want to speed down the Internet highway using new TLDs. Once an application is received by Unifiedroot, a custom-made TLD can be up and running in 45 days. Registry and registrar services can be outsourced to world class technical partners of Unifiedroot. The Unifiedroot root server system exists in parallel to ICANN’s. To facilitate seamless browsing between these two platforms Unifiedroot has developed an Internet browser called “Sundial” to recognize all TLDs from ICANN and Unifiedroot (free download available on: www.sundialbrowser.com ).
Security and Stability of the Internet
Unifiedroot is careful not to cause conflict with TLDs registered at ICANN. Unifiedroot does not allow a party to register a TLD that already exists at ICANN and it advises ICANN of all new TLDs registered on Unifiedroot’s root server system.
Down the Pipeline
In addition to being IPv6 ready and supporting Non-Latin alphabet based Domain Names (IDNs), Unifiedroot is dedicated to the pursuit of enhanced security features. Exciting developments will soon be coming on stream with apps designed specifically for smartphones and tablet computers.
Notes for the editor:
For more information, please Ewold de Bruijne at Brightmen and Coolwords: Phone +31 6 182 603 52
E-mail: ewold@bmcw.nl
Unifiedroot is an independent, privately held technology company headquartered in The Netherlands. The company provides companies, organizations and institutions the ability to secure their own customized Top-Level Domains (TLDs) and Internationalized Domain Names (IDNs) and connects these new domains to the World Wide Web. The company started working with Internet technology experts in 2005 to expand the Domain Name System (DNS) and enhance the web browsing experience. The robust Unifiedroot root server platform is IPv6 and IDN ready. www.unifiedroot.com
30 September 2011
Interview Unifiedroot : Interview d’Erik Seeboldt, d’Unified Root, à propos des racines ouvertes
Pressrelease Unifiedroot
Date 06 / 20 / 2011
ICANN has announced today that it will allow brand- and company names to be registered as a Top Level Domain (TLD). It will soon be possible to register .apple, .sony or .coke. Instead of using www.apple.com <http://www.apple.com/ > , companies could now use www.home.apple <http://www.home.apple/ > . It is no longer necessary to maintain a (country code) domain name in every country around the globe (i.e. www.apple.us <http://www.apple.us/ > ; www.apple.co.uk <http://www.apple.co.uk/ > , www.apple.de <http://www.apple.de/ > etc.).
Like ICANN, Unifiedroot also deploys its own IPV6 compliant root infrastructure. Unifiedroot has developed an Internet web browser (Sundial) which seamlessly recognizes all TLD’s from both ICANN and Unifiedroot.
Since 2005, parties have been registering TLDs with Unifiedroot. Unifiedroot has informed ICANN of each of these registrations.
Unifiedroot is uniquely positioned to take advantage of this new approach by ICANN:
1) You can start using your company or brand name immediately;
2) You can register specific generic TLDs like .music or .game;
3) You pay a fraction of the cost compared to ICANN;
4) You can register names in non-Latin scripts.
Our lawyers have indicated that companies that register and start using a TLD from Unifiedroot now will be in a favorable position to defend their rights and prevent an identical TLD from being registered with ICANN.
Unifiedroot
Arent Janszoon Ernststraat 199
1083 GV Amsterdam
The Netherlands
Websites: www.unifiedroot.com
and www.sundialbrowser.com
May 2011
Pre register .video .photo .movie and .trailer http://topentertainmentdomains.com/home/
March 2011
Starting pre registration .delhi on www.trademart.in
December 2010
There has been a great deal of press following ICANN’s announcement in Cartagena that they will be delaying their application process for new gTLDs once again. After researching the TLD global landscape, Tarmo Virki Reuters European Technology Correspondent concluded in his most recent article, that Unifiedroot is positioned as a front-runner in providing new Top-Level Domain Names.
Follow the link below to read Tarmo Virki's full article:
http://in.reuters.com/article/idINIndia-53686920101220
The news was spread worldwide:
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