Advantages

Easy, direct access to information
Visitors to your website have direct and easy access to all the information they are trying to find. An example: If you want to know where to park at Schiphol, you currently need THREE steps:

Go to www.schiphol.com
Choose "airport information"
Choose "parking"

With the UnifiedRoot TLD .schiphol, you will find the information in ONE step:

Go to parking.schiphol

In order to achieve this, schiphol has linked the webpage's (Second Level Domains or SLDs) with its parking information directly to the site parking.schiphol. Any holder of a TLD can create an unlimited amount of SLDs. These can each be linked to URL's with a specific name.

No more frustration
The often frustrating use of multiple /'s and /or other additions to web names is a thing of the past. NOT www.schiphol.com/nl/parking but parking.schiphol

Use of sites as part of your company profile or marketing campaign
Companies with well-known products or brands can use these as site name, such as: pepsilight.pepsico, diesel.shell, tv.philips, laptop.mediamarkt, mortgage.abnamro.

Your customer doesn't have to look around at your homepage or use your search engine but goes straight to his target. Banks and other companies with branches all over the country make them easily recognisable on their site: tiel.abnamro, manchester.hsbc, lille.paribas Special events or offers also offer interesting possibilities: tourdefrance.rabobank, worldcup.germany or offeroftheweek.walmart.

Please note that the existing www addresses do not disappear and will remain accessible at all times. They exist parallel to the UnifiedRoot addressing system. So www.schiphol.com will still give access to the parking information, be it not direct.

More examples on www.tldhomepage.com.